9月26日取证，10月12日开盘的紫京宸园，首周网签数据略显平淡： 仅成交3套 ，签约面积412.22㎡，套均137.4㎡；
成交均价9.37万元/㎡ ，低于拟售价（11.11万-12.65万/㎡）
1.土地稀缺性 ：项目为朝青板块近十年唯一新增住宅，楼面价5.45万元/㎡创朝阳近年新高。
2.产品定位 ：15栋洋房+小高层，套均172㎡，全四居改善户型，层高3.1-3.4米。
3.配套亮点 ：
5700㎡会所"宸雅会"，24个功能空间
4.5万㎡宋式山水园林，叠石活水设计
三、 户型与价格：改善客群的门槛
主力户型 ：148/172㎡，总价1500万-2000万级
特色设计 ：南向通面宽阳台、270°转角窗，得房率超90%
交通 ：距6号线青年路站约1公里，朝阳北路、东五环等多条主干道环绕
商业 ：朝阳大悦城、姚家园万象汇等环伺
生态 ：星河湾生态公园、平房公园等多处绿地
紫京宸园遇冷背后，反映两个现实：
总价敏感 ：即使定位高端，1500万以上房源去化仍依赖核心客群转化效率
竞争加剧 ：同板块双盘分流客户，需靠产品力突围
总结：
紫京宸园具备稀缺地段和产品诚意，但首周数据说明——当前市场下，改善盘也需精准定价与节奏把控。其后续表现，将是检验北京高端市场需求韧性的试金石。
（注：项目取证房源559套，首批去化率约0.5%，后续去化速度值得关注）
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